Something nobody tells you when you start taking GEO seriously: you can be doing a lot of things right and still be invisible in AI answers. Not because the strategy is wrong, but because a few specific, completely fixable mistakes are cancelling out everything else you are doing. I have watched this happen to smart

Creative Dialogues, the MENA region’s leading multidisciplinary creative platform powered by YVT Consultancy, has announced TheMENAEdit: a cross-border design collective co-produced with Cairo-based studio Design Point and Creative Districts, the company behind Cairo Design Week. The programme culminates in a group exhibition at Cairo Design Week’s fourth edition this November. The MENA Edit is the

For years, the way we measured success in search was simple and unchanging. You looked at rankings. You looked at impressions. You looked at clicks. You looked at click-through rate. Every dashboard, every report, every conversation about whether a piece of content was “working” came back to those four numbers. Then AI search happened, and

Data released by the GCC Statistical Centre (GCC-Stat) on the occasion of GCC Youth Day, observed annually on June 6, indicate that the total number of young people aged 15–34 in the GCC countries reached approximately 23.5 million in 2024, accounting for 38.2% of the GCC states’ total population. Of this total, 15.1 million were

His Excellency Omar Matar Al Mannaei, CEO and CMO of Emirates Auction, has been named among the “Middle East’s Most Influential Chief Marketing Officers 2026” by Forbes Middle East. The prestigious recognition comes in honor of his leadership in driving the company’s digital transformation and accelerating the adoption of advanced technologies and artificial intelligence (AI)

Philip Morris International’s (PMI) (NYSE: PM) IQOS, the #1 tobacco heating system, has been listed for the first time as one of the top 100 most valuable brands in the world in Kantar’s BrandZ 2026 Most Valuable Global Brands. This ranking solidifies IQOS’s global momentum and its emergence as a relevant and iconic brand for

She Rises, a new collaborative anthology featuring 17 women from the UAE, Bahrain, Qatar, Australia, and India, is now available globally in print and digital formats through Amazon, selected bookstores across the UAE, and the MENA Speakers online store. The book brings together personal stories of resilience, leadership, reinvention, and growth from women across diverse