The Gulf’s rapid digital transformation is changing from what consumers buy to what they expect in the technology they bring into their homes. With internet penetration reaching 99% in Saudi Arabia and consumers increasingly relying on digital services, streaming platforms and connected devices, the region has become one of the world’s most digitally engaged markets.

The Gulf’s rapid digital transformation is changing from what consumers buy to what they expect in the technology they bring into their homes. With internet penetration reaching 99% in Saudi Arabia and consumers increasingly relying on digital services, streaming platforms and connected devices, the region has become one of the world’s most digitally engaged markets.

Despite ongoing economic and geopolitical uncertainty, the GCC’s luxury interiors market continues to demonstrate remarkable resilience. While many international markets are experiencing more cautious consumer spending and delayed investment, the Middle East remains one of the world’s fastest-growing luxury residential design markets, driven by sustained wealth creation, premium real estate development and an expanding base

Proofpoint, Inc., a leading cybersecurity and compliance company, today released new research revealing that more than half (57%) of the Middle East’s most valuable listed companies have implemented the highest level of email protection. While adoption of email authentication is widespread across the region’s largest organisations, 43% have yet to implement the strongest protection available.

According to the latest EY MENA M&A Insights report, the MENA region recorded 390 M&A deals worth US$46.7b in the first half of 2026. While activity moderated compared to H1 2025 (434 deals worth US$58.8b) amid geopolitical developments, accelerating deal momentum in the second quarter reflected market resilience, supported by sustained domestic and outbound activity

My Syria’, Syria’s first integrated digital super app bringing together tourism, hospitality, lifestyle and payment services within a single ecosystem, officially launched today under the patronage and in the presence of H.E. Mazen Al-Salhani, Minister of Tourism. Developed by 121 Living with the strategic support and supervision of the Ministry of Tourism, the platform launches

The global travel industry is entering its next phase of growth, according to new research from Arabian Travel Market’s (ATM) Official Research Partners, STR and Euromonitor International, which indicates that consumer demand for travel remains fundamentally resilient despite the challenges facing the Middle East this year. The latest forecasts suggest that while geopolitical developments have temporarily