Generative Engine Optimization (GEO) is becoming the next major shift in digital marketing because the way people search for information is rapidly changing. According to Sharad Agarwal, CEO of Cyber Gear, “Instead of relying only on traditional search engines, users are increasingly turning to AI-powered assistants and generative platforms for direct answers, recommendations, and summaries.

Generative AI should be learned by everyone because it is transforming the way people work, communicate, create, and solve problems. From businesses and education to healthcare and marketing, AI tools are improving productivity and helping individuals complete tasks faster and more efficiently. Understanding Generative AI also helps people stay competitive in a rapidly changing job

Dubai based investment banking advisory firm, Alpen Capital released its GCC Insurance Industry Report 2026, outlining steady growth for the GCC insurance sector, with gross written premiums (GWP) expected to rise at a CAGR of 4.9 percent between 2025 and 2030, reaching US$61.8 billion. During the same period, the non-life insurance segment is anticipated to

MAGRABI Retail, the Middle East’s largest eyewear retailer, announces the proposed acquisition of 51% of the issued share capital of the Baraka Optics Group, one of the largest premium optical retail chains in Egypt. The transaction remains subject to customary regulatory approvals, including clearance from the Egyptian Competition Authority. Founded in 1979 by Mohamed Fathy

As the MENA region transitions from simple digital adoption to a complex, AI-driven ecosystem, the definition of a successful payment journey has changed. Checkout.com’s 2026 report, MENA Digital Commerce 2026: The New Era of AI in Payments, indicates that while the region is agentic-ready, the future of ecommerce depends largely on consumer trust in payments

According to the MIT State of AI in Business 2025 Report, only 5% of deployed AI pilots successfully scale and deliver measurable returns. The primary challenge lies not in ambition, but in the foundational capabilities required to deploy AI responsibly and at scale. As per Sharad Agarwal, CEO of Cyber Gear, “We have launched an

TruKKer, the Middle East’s leading digital freight network, announced the successful closing of an inaugural trade receivables securitisation facility of up to US$300 million. Abu Dhabi Commercial Bank PJSC (ADCB) acted as the Sole Arranger and Sole Lender for the bespoke facility, which is backed by portfolios of trade receivables across the company’s operating geographies.