TOD by beIN and talabat marked the success of their recent campaign with a photo-op and handshake ceremony between senior representatives from both organisations at beIN headquarters in Doha. Through the campaign, talabat pro customers were given access to FIFA World Cup 2026™ coverage via TOD by beIN, the tournament’s official streaming platform in the region. Pictures from the occasion highlighted a partnership that brought together premium sports streaming, digital convenience and regional fan engagement during one of the world’s biggest sporting moments. The campaign was built around one of the region’s biggest sporting moments. The FIFA World Cup 2026™ which marked the first edition of the tournament to feature eight Arab countries, four of which were part of the TOD by beIN and talabat partnership. With matches taking place across unconventional viewing hours for MENA audiences, the campaign responded with

HSBC and Mastercard today jointly announced the launch of a mobile virtual card solution in the UAE that enhances commercial card programs with tokenized virtual cards accessible through digital wallets. The move is part of the bank’s efforts to digitize its offerings and provide corporate customers with state-of-the-art technology tools.   The new solution connects businesses

IMAN Holdings has announced plans to raise $100mn to accelerate the development and expansion of its AI-powered Islamic banking platform, with a focus on entering GCC markets. Founded in 2020, the Central Asia–based fintech company has developed a mobile-first financial ecosystem built around Shariah-compliant principles. Its platform integrates savings, investments, payments, and financial guidance within

PointZero, a new social media app built around user control, smarter discovery, and culture-led connection, has officially launched, introducing a fresh way for people to shape what they see, discover diverse content, and participate in online conversations. Built around the idea that social media should be more transparent, personal, and user-led, PointZero gives people greater

Something nobody tells you when you start taking GEO seriously: you can be doing a lot of things right and still be invisible in AI answers. Not because the strategy is wrong, but because a few specific, completely fixable mistakes are cancelling out everything else you are doing. I have watched this happen to smart

Creative Dialogues, the MENA region’s leading multidisciplinary creative platform powered by YVT Consultancy, has announced TheMENAEdit: a cross-border design collective co-produced with Cairo-based studio Design Point and Creative Districts, the company behind Cairo Design Week. The programme culminates in a group exhibition at Cairo Design Week’s fourth edition this November. The MENA Edit is the

For years, the way we measured success in search was simple and unchanging. You looked at rankings. You looked at impressions. You looked at clicks. You looked at click-through rate. Every dashboard, every report, every conversation about whether a piece of content was “working” came back to those four numbers. Then AI search happened, and