PepsiCo today opened its new $10 million Regional Research & Development (R&D) Hub in Riyadh, inaugurated in the presence of His Excellency Eng. Khalil bin Ibrahim bin Salameh, Vice Minister of Industry and Mineral Resources for Industrial Affairs in Saudi Arabia. Designed to bring multiple stages of the innovation journey together in one location, the

Forbes Middle East has unveiled its annual Top 100 Travel and Tourism Leaders 2026 list, recognizing 100 leaders driving the region’s airlines, airports, hotels, destinations, and travel services across the public and private sectors. Their businesses and institutions are playing an expanding role in the Middle East’s economic diversification, investment, and destination development. Leaders on

Mohammed Ben Sulayem, President of the FIA, met with Lebanese President His Excellency Joseph Aoun today after attending the Rally of Lebanon, an event he won four times in a distinguished rally driving career which established him as a sporting ambassador for the Arab world. The meeting at Baabda Palace provided an opportunity to reflect

TikTok has unveiled its Q1 2026 Community Guidelines Enforcement Report, providing insight into how the platform enforces its Community Guidelines and works to maintain a safe, trusted digital environment. Between January and March 2026, TikTok removed a total of 15,519,240 videos across Saudi Arabia, the United Arab Emirates, Egypt, Oman, Iraq, Morocco, Lebanon, and Sudan

Loyalty & Reward Co, the world’s only global pure-play loyalty consultancy, has officially opened its Dubai office and appointed Krishna Mohan as Loyalty Director (MENA), strengthening its presence across the Middle East and North Africa. The Dubai office marks the expansion of the company’s global network, which includes New York, London, Tokyo, Sydney, and Melbourne, and

TOD by beIN is expanding its world-class sports offering with the addition of All Elite Wrestling (AEW), giving fans across the Middle East and North Africa access to one of the fastest-growing wrestling promotions in the world. Known for its high-octane action, compelling storytelling and globally recognised roster, AEW has rapidly built a passionate international

Policybazaar.ae has signed a strategic partnership with SAAED for Traffic Systems LLC, through Emirates Vehicles Gate (EVG) platform, to broaden access to insurance solutions across the UAE. Through the collaboration, Policybazaar.ae will expand its distribution reach by making its insurance offerings available through EVG, alongside other government and non-government digital platforms. The partnership reflects both