TOD by beIN and talabat marked the success of their recent campaign with a photo-op and handshake ceremony between senior representatives from both organisations at beIN headquarters in Doha. Through the campaign, talabat pro customers were given access to FIFA World Cup 2026™ coverage via TOD by beIN, the tournament’s official streaming platform in the region. Pictures from the occasion highlighted a partnership that brought together premium sports streaming, digital convenience and regional fan engagement during one of the world’s biggest sporting moments. The campaign was built around one of the region’s biggest sporting moments. The FIFA World Cup 2026™ which marked the first edition of the tournament to feature eight Arab countries, four of which were part of the TOD by beIN and talabat partnership. With matches taking place across unconventional viewing hours for MENA audiences, the campaign responded with