Today, Dubai First, which offers consumer services under First Abu Dhabi Bank (FAB), and Mastercard introduced an experiential consumer engagement platform for the first time in the Middle East and Africa region. The data-driven platform has enabled Dubai First to rapidly deploy and deliver hyper-personalized experiences to its customers. Driven by artificial intelligence and machine
Visa (NYSE: V), the world’s leader in digital payments, has officially opened the doors to its new headquarters in Dubai for the Central and Eastern Europe, Middle East and Africa (CEMEA) region. Spanning 100,000 square feet, the new HQ office will house the company’s almost 500 regional employees–and can accommodate upto 750 employees in the
Golf Saudi has announced the creation of its first ‘National Golf Week’, which will take place from Sunday 30th January – Sunday 6th February 2022. Multiple golf activities and opportunities will be organised throughout the Kingdom for all generations and playing abilities, as part of Golf Saudi’s Mass Participation programme. The feature week will also
Mashreq Bank, a leading financial institution in the UAE, today announced that it received a host of recognitions fromEuromoney’s Cash Management Survey 2021 in recognition of its leading cash management products and services. For the second year in the row, Mashreq was honored as a ‘Market Leader’ in the United Arab Emirates for Cash Management for
Anghami Inc. (“Anghami” or the “Company”), the Middle East and North Africa’s (MENA) largest music platform, today announced that Adele’s fans in MENA will be able to watch her private concert and her emotional interview with Oprah, exclusively on Anghamion November 19, 2021. In a collaboration with Sony Music and Sony Pictures, Adele’s special was
After 14 months of scrupulously planning and building its groundbreaking MENA Leisure Report, MENALAC is proud to have successfully debuted the publication at a launch, virtual seminar, and an in-person networking event on October 20. The hybrid event, physically hosted at the InterContinental Festival City as well as online, saw H.E. Hamad Buamim, President &
The Middle East and Africa edtech and smart classroom market is poised to grow in value to AED26billion in 2027, driven by the adoption of the edtech-focused products and solutions in classrooms across the region. Given such bright prospects for business growth, a strong local and international contingent of edtech companies have confirmed their participation
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