Day: November 8, 2021

Dubai First Partners With Mastercard To Launch The First Personalized Mobile Banking Experience In MEA

Today, Dubai First, which offers consumer services under First Abu Dhabi Bank (FAB), and Mastercard introduced an experiential consumer engagement platform for the first time in the Middle East and Africa region. The data-driven platform has enabled Dubai First to rapidly deploy and deliver hyper-personalized experiences to its customers. Driven by artificial intelligence and machine

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