World Sleep Day On March 15 – Sleep Expo Middle East Joins Call For Global Awareness

Sleep loss continues to be an increasing problem in modern society, and so does the health risks associated with it. But while most of the discussions on sleep deficiency point to the many chronic health problems – heart disease , hypertension, diabetes , and obesity – as among the most serious consequences, the cost of poor sleep is much more straightforward than many people think – it accelerates human ageing!

Sleep is a time when the body rests and regenerates itself, and at this point cell repair also takes place. When we do not get enough restful sleep, our bodies’ metabolic processes go in disarray, even causing cell damage. Several studies have already shown that sound sleep habits can make a big difference in your quality of life. Many more researches cite the numerous youthful benefits of having a great night’s sleep – smooth clear skin, better memory, greater alertness, quicker reflexes and stronger immune system, among them.

In light of the celebration of World Sleep Day on March 15, Sleep Expo Middle East, the region’s first-of-its-kind event dedicated to promoting a growing sleep movement, joins the global call for greater awareness and education on the importance of quality sleep in healthy ageing. World Sleep Day, an internationally-recognized awareness event, is hosted by the World Sleep Society. This year, the event is bannered under the slogan ‘Healthy Sleep, Healthy Ageing,’ highlighting the message that quality of life can be improved with healthy sleep.

“The importance of sleep for good health cannot be overstated. Quality sleep in an individual’s younger years helps in good mental development. In the same manner, there is mounting research that indicates maintaining sound sleep habits in middle age protects one against age-related cognitive decline and Alzheimer’s Disease during senior years. This is important to keep in mind, especially with Alzheimer’s Disease (AD) found to be spreading fast in the MENA region and the World Health Organization predicting a 125% increase in the region’s number of AD cases by 2050,” said, Abdul Karim Al-Sulaiman – Managing Director, Bed Quarter Company, the exclusive authorized distributor of TEMPUR® mattresses and pillows in the region.

TEMPUR is widely recognized as the only mattress and pillow brand licensed by the US Space Foundation to use NASA’s Certified Technology Seal. TEMPUR mattresses relieve stress by redistributing your weight and eliminating pressure points, ultimately allowing the user to get a comfortable night’s sleep. Bed Quarter Company is bringing the latest TEMPUR offerings to Sleep Expo Middle East.

Echoing the same view is Jeffrey Chartouni, Sales Manager – UAE, Sleeping Plaza, who said, ” Getting quality sleep is one of the best things you can do for your health, beauty and overall wellbeing. While growing old is inevitable, we can still age gracefully by looking and feeling better, and prioritizing healthy sleep habits in our daily lives can help us achieve this.” Sleeping Plaza is your local sleep expert, whose dusty is to enhance its customers’ overall wellbeing by providing them with a personalized sleeping experience. At the event, the company will showcase a wide selection of smart sleeping systems from Royal Auping and the brand’s unique Technogel mattresses and pillows.

“Wrinkles, saggy skin and dark circles around the eyes are just some of the most obvious side effect of sleep deprivation. But beyond the face and beneath the skin, your body is aging too, putting your health at greater risk. Based on studies, just one night of insufficient sleep can make an adults’ cells age quicker,” added Raj Shekhar, General Manager, Dufill Industries, LLC.

A homegrown brand, Dufill Industries is one of the largest manufacturers of bed linens in the Middle East. The company is licensed by reputed European brands to manufacture bed linens for hotels, hospitals, airlines, staff residences, labor and military camps.

Ideal for both B2B and B2C, Sleep Expo Middle East is poised to bring together sleep experts and innovators to discuss and showcase the latest advances in in the sleep technology space. From April 11 to 13, 2019 at the Dubai Festival City Arena, visitors will be treated to an expansive showcase and live demonstrations from the industry’s best brands offering cutting-edge sleep technologies and solutions.

Among those exhibiting are top-notch industry players from the region and across the globe, such as: Arpico, known for its wide range of stylish and durable bedroom furniture which come with 3Cs for their key features – comfort, color and contours; Bedding Industrial Beguda, a Spanish brand with more than 30 years of experience in the manufacture of technical fabrics for bedding protection and several other applications; Delis Products, a highly innovative company that pioneered the concept of waterproof and breathable fitted sheets and pillow protectors in the European market; Restonic, an integral part of the bedding industry with a longstanding tradition of innovative research and award-winning sleep products of the highest quality; Silent Night, a subsidiary of the UK’s No.1 bed manufacturer Silentnight Beds UK, and known for numerous technical innovations built into its products; and, Whisper, who offers an Italy-made WHISPER Mattress that claims to protect users against all electromagnetic waves (EMF) produced by any electronics while they sleep.

The event also offers a world-class two-day conference (April 11 for B2B and April 13 for B2C) designed to tackle new developments, scientific discussions and best practices in sleep health; and, a dynamic Sleep Care Zone, a dedicated area for visitors to experience services that will aid them in better sleep. More information on Sleep Expo Middle East, including exhibitors’ list, conference agenda and partnership opportunities, is available at www.sleepexpome.com .