VisitBritain Rolls Out New Campaign In The GCC To Boost Tourism To Britain

Britain’s national tourism agency VisitBritain has today launched a new marketing campaign in the GCC to boost tourism to Britain.

The ‘I Travel For…’ digital marketing campaign was officially launched in the GCC at a VisitBritain reception at Dubai Opera House hosted by Philip Parham, British Ambassador to the United Arab Emirates and Tricia Warwick, VisitBritain’s Director for Asia-Pacific, Middle East and Africa.

The launch event was attended by more than 80 businesses and representatives from the travel industry across GCC as well as media from the travel and lifestyle sectors. Representatives from the UK Government’s Foreign Office, Department for International Trade, UKVI and the British Council also attended.

VisitBritain’s new campaign uses short-films and story-telling to shine the spotlight on unexpected experiences and less-explored destinations in Britain, alongside its globally renowned and iconic landmarks and attractions. The campaign aligns the passions that motivate visitors from the GCC to travel with experiences that they can only have in Britain, inspiring them to ‘Find Your Great Britain’ and book a trip right now.