UAE-Based Homegrown Brand Under500 Expands To Qatar

Today’s fast-paced life and work pressure have made people intimately aware of the importance of staying fit and maintaining a healthy, balanced relationship with food. After successfully establishing a loyal tribe in the UAE, UNDER500 is set to expand to Qatar. With its perfectly balanced, rich and nutritious dishes, customers in Qatar will be able to enjoy healthy meals that cater to all lifestyles and contain a total of, you guessed it, less than 500 calories.

Today’s conscious customers, particularly those who prioritize health and wellbeing, seek food that is not only tasty but also high in nutritional value. Since its inception, UAE homegrown brand UNDER500 has promised only the best of ingredients, assuring consumers of good nutrition as well as a meal that will leave them satiated.

The brand serves an extensive macro-counted, guilt-free menu ranging from bowls and salads to burgers and wraps with protein rich and vegan options. From Tex Mex Bounty Bowl and Guilt Free Butter Chicken to Vegan Jambalaya and Honey Mustard Salmon, it’s hard for one to believe that these tasty dishes are all under 500 calories.

Commenting on the expansion in Qatar, Ece Baltaci, Brand Manager of UNDER500 said: “Following its great success in the United Arab Emirates and Saudi Arabia, we are beyond excited to finally introduce UNDER500 to Qatar. The key factor behind our success is our team’s passion to continuously build health-conscious communities by introducing people to real food they can genuinely feel good about.”

Through its digital and social presence, UNDER500 attracts a growing Gen Z and youth demographic who areaddicted to a more holistic lifestyle without worrying about the calorie count. As can be seen on the brand’s Instagram and Tiktok pages, UNDER500 is driven by the belief that health-based meals don’t need to be boring and limited, but rather convenient, consistently fresh and flavourful.

For Qatar, the brand’s vision stays the same, to become the number one go-to wholesome lifestyle brand for those seeking to maintain healthy eating habits, with no compromise on taste and with complete transparency when it comes to macros and calories.

With more than fifteen existing kitchens across the UAE and Saudi Arabia, UNDER500 is bringing its 6 years of experience to Qatar as part of its mission to grow its brand in the GCC under Kitopi management. With the launch in Qatar, UNDER500 is now available in Doha, where customers can now order its substantial range of dishes through Rafeeq and Snoonu.