The Global Retail Alliance Launches Today In The Middle East And North Africa

The Global Retail Alliance (GRA) platform launches today in the Middle East and North Africa in a step that aims to provide guidance and inspiration about global and local trends in the retail community to one of the region’s largest and most important industry sectors.

“We see three key global trends; increase in online and Ecommerce purchases, customer In-store experience and personalization, that are set to make a significant impact on the region’s retailers and shoppers in the coming period, said Massimo Volpe, Global Director of Global Retail Alliance.

The Global Retail Alliance is a consortium of businesses and institutions with stakes in the retail industry spanning the globe. The alliance informs and educates its members on changes affecting retail markets, such as technological and social trends, financial systems, economic outlooks, and retail marketing trends, all of which are influential in decision making for both retailers and their customers.

“The retail sector in the Middle East is witnessing game-changing developments with major international brands still entering the market, complemented by an exciting growth of new home-grown brands that have the potential to expand internationally,” says Volpe. “With this evolution in the traditional regional franchising model, we see huge opportunities coupled with a pressing need for the retail community to stay connected and up-to-the-minute with cutting edge insights on local and international initiatives and sector trends.”