Taste The Future! Firmenich Unveils Exclusive Flavor For India, Middle East And Africa At Gulfood Manufacturing 2019

Firmenich, the world’s largest privately-owned company in the flavor and fragrance business  today launched its’  Gulfood Flavor 2020, Mediterranean, a unique flavor designed to cater to the tastes of consumers in India, Middle East and Africa region at  Gulfood Manufacturing 2019, which runs at Dubai World Trade Center until 31 October.

The special Mediterranean flavor profiles have been created by following in-depth research of consumers in the IMA region, with 67% of respondents selecting the Mediterranean as their number one place to visit. The study also highlights Mediterranean cuisine is a favorite in the region, with French, Italian and Turkish the most preferred.

Furthermore, 28% of respondents to the Firmenich survey admitted they would like to learn a Mediterranean language with French, Italian and Spanish coming out on top.

Providing a one-of-a-kind taste experience and listening to consumers is in the Firmenich DNA. What we see with our Gulfood Flavor 2020 is the value of focused research and the capabilities of those insights to support our regional customers co-identify future trends with us and create commercially viable products that are consistently consumer favorites,” said Thoger Larsen, Firmenich VP Flavor, India, Middle East and Africa.

“It’s an honor to have this opportunity, our first participation at Gulfood Manufacturing, to showcase our proprietary flavor technologies and ingredients. Our stand is attracting a lot of attention, where we are offering a sensory experience like no other,” added Larsen.

Firmenich has developed exclusive flavor profiles into core products including, Mediterranean Dream Cookies; Mediterranean Sunrise Green Tea and Mediterranean Coffee & Medley Coffee. Visitors to Firmenich Flavor Town at Gulfood Manufacturing are treated to a Mediterranean Breeze Welcome Drink and Mediterranean Herbs and Tapenade Canapes to get a taste of the new flavor.

“Our innovations on display at Firmenich Flavor Town are designed to fit unique needs of customers without being cost prohibitive, including full technical capabilities. We have a focus on sugar and salt reduction, plant-based proteins and innovative flavor technologies that turn challenges into amazing innovation opportunities.

“There are so many new ways to address up and coming consumer needs,” said Larsen. “We’re using spices to create complex flavor profiles in food that take the place of salt, floral and herbal botanicals to amplify flavor in beverages, and locally cultivated, simple, authentic ingredients to bring out the best in what we eat and drink – it’s a really exciting time in the flavor and ingredients industry.”

Take a dynamic journey to experience the versatility of unique flavors across applications to give you a taste of what is possible. The Firmenich Flavor Town is at stand #S2-F32 in Sheikh Saeed Hall, Gulfood Manufacturing, runs until 31 October at the Dubai World Trade Centre.