Serena Williams Becomes Latest Lincoln Navigator Ambassador

Elegant strength, powerful acceleration, and a standout presence may be key attributes of the all-newLincoln Navigator, but they also describe tennis champion and businesswoman Serena Williams.

Williams is Lincoln’s newest brand ambassador, showcasing the style and substance of the all-new Lincoln Navigator, joining a growing list of A-list celebrities.

“Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family, she has her own clothing line, she sits on major boards, she’s philanthropic – she has all these competing demands on her time,” said John Emmert, group marketing manager, The Lincoln Motor Company. “We know that time is our Navigator client’s ultimate luxury as they balance everything in their busy lives, and Serena exemplifies that balance with poise and grace.”

William’s love for the Lincoln Navigator started years ago when she purchased her first vehicle, a Navigator she nicknamed “Ginger.”  The feeling of safety and strength attracted her to the Navigator brand back then and today.