Saudi Arabian Music Festival Attracts Over 730,000 Visitors

MDLBEAST’s SOUNDSTORM 21 truly made a monstrous impact on the Middle East over four scintillating days in the desert. Over 732,000 visitors attended from around the world, men and women danced together to world class DJs like David Guetta, Jeff Mills, Major Lazer Soundsystem, Martin Garrix, Steve Aoki, Armin Van Buuren, Carl Cox, Claptone and many more as locals enjoyed a musical event unlike any other in their lifetimes.

This landmark event offered four days of non-stop entertainment from over 200 global, regional, and local acts. A wide array of tastes were catered for from EDM to pop, local Arab sounds to house, techno and much more. It was a groundbreaking affair on a huge scale. The range of creative artists on offer, the gigantic stage designs, explosive pyrotechnics, lights and lasers all set a new benchmark. The stages included four main areas, BIG BEAST – the world’s tallest and largest stage which featured international headliners, as well as DANCE BEAST and UNDERGROUND. BIG BEAST.

MDLBEAST CEO, Ramadan Alharatani, commented: “SOUNDSTORM 21 is a beast that changed lives, built a whole new reality in the region and redefined electronic festivals! It exceeded the expectations of everyone, including us as organizers, along with the artists and fans. It has been a success on every level, having attracted a huge number of music lovers and provided them with a safe space to enjoy the highest standards of music entertainment. We are very proud.”

First up was the XP Music Conference which featured a large number of leading industry figures, regional and international, who addressed topics that are essential for the amplification and evolution of the region’s music industry. The live performances, panels, workshops, Q&As, keynotes, fishbowl discussions and screenings were centered around four main pillars which are the building blocks of the development of the regional music industry: Talent, Scene, Policy, and Impact.