Samsung Electronics Unveils A Simple, Seamless And Intelligent IoT Experience At MENA Forum 2018

today unveiled its vision of open innovation and purposeful collaboration to create seamless, synchronized and smart experiences that simplify consumers life. At its eighth annual MENA Forum, Samsung elaborated on its strategy of enhancing its IoT propositions through the introduction of Artificial Intelligence (AI) and SmartThings which will unify Samsung’s connected devices.

In addition to its commitment to make all Samsung products IoT ready by 2020, Samsung announced that its devices will also be intelligent. Through the integration of Bixby across select home and smart devices, Samsung is bringing its personalized intelligence to more devices making everyday tasks easier.

During the forum, key new products were announced, which included the brilliant new 85 inch 8K QLED TV, the connected QuickDrive™ washing machine, and the Galaxy A8 smartphone. In addition to its new product lineup, Samsung showcased how the SmartThings platform will be integrated across its devices, seamlessly connecting devices under one simple platform, managed by one ubiquitous cloud, accessible through one universal app.

“Our drive to continuously innovate stems from the desire to turn concepts into reality,” said Sungwan Myung, President of Samsung Electronics Middle East and North Africa. “IoT has made significant progress in recent years, and it is our role as a leading innovator to contribute towards the acceleration of IoT adoption. What we have shown today is an actual use-case of an IoT experience, and how it can seamlessly be intertwined into everyday life.”