Safeen Tourism LLC Welcomes Silversea To Portfolio Of Cruising Giants

Silversea is joining sister brands Royal Caribbean, Celebrity Cruises and Azamara Club Cruises by appointing Safeen Tourism in Dubai to be their sole representative for Silversea’s sales and marketing activities across nine countries in the Middle East. The new appointment was announced during the recent arrival of Silver Shadow to Port Rashid in Dubai.

Silversea enjoys market leadership of the Ultra Luxury and Expedition Cruise markets in North America, UK and Australia and Safeen are well placed to grow Silversea’s presence and representation in the Middle East.

Peter Shanks, Managing Director UK & Ireland and Middle East commented: “The Middle East region looks for superlative cruising options, and our offering is perfectly suited to their distinct taste. Our initial focus will be on Mediterranean and Northern Europe sailings – and as we develop the relationship further, I am sure our iconic and varied destination reach will appeal. We look forward to working with Safeen Tourism and its leading team of cruise experts. It is a terrific example of the added strength and synergy Silversea can gain from being part of the Royal Caribbean family.”

Mohamed Saeed – General Manager – Middle East – Royal Caribbean Int’l, Celebrity Cruises & Azamara Club Cruises added: “We are proud to add Silversea to our stable of Royal Caribbean brands. It allows us to offer our travel partners and guests an unrivalled choice of cruise holidays. We look forward to working closely with our travel agent partners in growing Silversea’s awareness and sales in the Middle East.”

Silversea Cruises is recognised as an innovator in the ultra-luxury cruise line industry, offering guests large-ship amenities aboard its nine intimate, all-suite vessels. Silversea’s itineraries encompass all seven continents and feature worldwide luxury cruises to the Mediterranean, Caribbean, both Polar Regions and hundreds of fascinating destinations in between. Silversea is looking forward to the launch of five new ultra-luxury ships: Silver Moon, Silver Dawn, Silver Origin, and two Evolution-class ships.