Rayan Fakih’s Trakc Secures Strategic Partnerships With Siemens And ABB To Redefine Urban Logistics With AI

Dubai-based Founder Rayan Fakih Partners with Industry Giants to Automate Urban Logistics

Rayan Fakih didn’t set out to simply “modernize” logistics — he saw a bigger problem hiding in plain sight: dense cities, rising order volumes, and outdated fulfillment systems that haven’t evolved fast enough. His company, trakc, is tackling that head-on by fusing robotics and artificial intelligence into compact fulfillment setups — and it’s already attracting the attention of major global players.

Now leading trakc as Founder and CEO, Fakih has secured partnerships with Siemens and ABB, two global names in automation and industrial tech. The goal? Bring intelligent fulfillment closer to the end customer, without needing massive warehouses or long delivery chains.

“We’re not trying to replace existing systems, ” Fakih explains.

“We’re building what comes next — fast, efficient setups that actually work in tight urban environments.

”Collaborating with Siemens and ABB

One of the most defining aspects of trakc’s approach is who it’s working with. The company has partnered with Siemens to integrate AI vision systems capable of handling real-time inventory detection and movement tracking. On the robotics side, trakc is using ABB’s robotic arm technology to create smooth, human-less workflows for item picking and sorting.

While full deployment details are still under wraps, what’s clear is that these partnerships give trakc a serious edge — not just in tech, but in trust.

“Working with names like these didn’t happen overnight, ” Fakih notes.

“We had to show that our tech delivers real-world gains. ”

Those gains include up to 4x increases in inventory capacity in smaller spaces, and reported labor cost savings of up to 70%, especially in use cases where manual picking used to dominate.

Starting With Friction

When trakc was first getting off the ground, Fakih admits that entering a traditional, slow-moving industry came with pushback.

“This space doesn’t reward ideas. It rewards results. So we had to prove ourselves early. ”

By focusing on tight performance metrics — faster fulfillment times, less dependency on human labor, and smarter use of floor space — the team managed to overcome early skepticism and land key pilot deployments.

That success has started opening doors in both Europe and the Middle East, where urban fulfillment is now seen as one of the most critical areas for infrastructure investment.

Building for What’s Next

What makes Fakih’s philosophy different is his view on disruption.

“People assume innovation means building something shiny. I think it means solving boring problems in very clever ways. ”

That mindset has helped shape trakc’s operating model, which emphasizes adaptability across cities. Instead of one-size-fits-all systems, the company focuses on modular deployments that adjust to the constraints of local infrastructure.

Whether it’s Berlin or Dubai, trakc aims to fit into the rhythm of each city, not fight against it.

A Strategic Future

While trakc is still in its growth stage, the vision is already clear: enable companies to move products more efficiently — using fewer resources, in less time, and closer to where people live.“Our bet is simple, ” Fakih says.

“The future of logistics isn’t about more space — it’s about smarter systems. That’s what we’re building every day. ” As momentum builds, Fakih remains focused on execution, not headlines. But with names like Siemens and ABB already on board, the logistics world is starting to pay closer attention.

About trakc

trakc is an emerging fulfillment automation company using artificial intelligence and robotics to help optimize urban delivery infrastructure. By working with leading technology partners and adapting to local city environments, trakc is redefining how last-mile fulfillment gets done in today’s dense, fast-moving markets.

Founder Bio

Rayan Fakih is the Founder and CEO of trakc. With a background in building cross-border operations across Europe and the Middle East, he now focuses on applying deep-tech solutions to modern supply chain challenges.

Media Contact

Rayan Fakih

ryn@trakc.com

www.trakc.com

LinkedIn – Rayan Fakih

LinkedIn – trakc

Instagram – @rynfkh

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