Positive Market Sentiment For Outbound Travel From ME Highlighted At MALT 2018
The 6th edition of the MICE Arabia & Luxury Travel Congress successfully concluded last week highlighting the importance of “creating memorable experiences” This years’ edition saw business at an all-time high with select 100 % Middle East buyers, world class suppliers and more than 20 hours of networking, thus making it the regions’ one of a kind platform, carefully curated for organizers of MICE, business & luxury travel from the Middle East
Over the past six years, the MALT Congress has grown in importance and stature attracting not only business leaders, but high calibre industry professionals, government policy makers and other senior decision makers. “The Congress gets an exciting mix of delegates from corporates, luxury travel buyers to organizers of MICE, its’ such an interesting mix,” commented Mirza Usman, Account Director, Business Travel, Millenium Copthorne, he also indicated that “the diverse mix of professionals that the MALT Congress hosts is an advantage for knowledge exchange and understanding what’s on the mind of the high spending GCC buyer”
MALT Congress provides hosted buyers with a personalized schedule of one to one meetings with a handpicked selection of leading suppliers, speaking on the effectiveness of the pre-arranged one to one meeting appointments at the MALT Congress, Dag Kastensson, CEO of the Swedish destination management company, SNE Northern Europe said “This is an extremely important way of doing business. In short, we get to meet the right people, which is efficient for both sides. Face to face meetings are essential in our business, The GCC market has great potential, with new and more time efficient daily nonstop flight routes to all Scandinavian capitals, I believe this will have an enormously positive effect and we will see many more visitors from the GCC area in the coming years”.