Boston Consulting Group (BCG) has unveiled its latest report, Unlocking Potential: Strategies Driving GCC’s Digital & AI Maturity. The study reveals how organizations in Qatar, Saudi Arabia, and the United Arab Emirates leverage digital and AI strategies to accelerate transformation. The findings demonstrate that organizations with mature digital and AI capabilities achieve substantially higher revenue

Škoda has just announced the official launch of the all-new second-generationKodiaq in the region.Bigger, bolder, and brimming with advanced technology, the new seven-seater flagship SUV is now available across the Middle East, with a starting price of 36,500USD (excluding VAT). The all-new Kodiaq, designed to specifically meet the dynamic demands of Middle Eastern markets, combines

evision, the media and entertainment arm of e&, today announced a collaboration with FIFA+ to bring the channel to STARZ ON – its ad-supported streaming platform. Football fans can now immerse themselves in the world of FIFA+ with 24/7 free access to premium football content. The FIFA+ channel brings historic matches from the iconic FIFA

Emirates, the world’s largest international airline, unveils its Emirates World store in Egypt, expanding the reach of its refreshed travel retail store concept that elevates the customer experience through product showcases, smart technologies and expert travel consultants. The Emirates World store, located at the luxurious 5A WaterWay in Cairo, was inaugurated by Adnan Kazim, Emirates’

Leading international retail franchise operator Alshaya Group and the largest U.S. specialty beauty retailer, Ulta Beauty, announced today a franchise partnership to bring Ulta Beauty stores to the Middle East for the first time. John Hadden, CEO, Alshaya Group said: “We are incredibly proud to partner with Ulta Beauty to bring this long-awaited brand to

Artificial Intelligence is one of the most transformative technologies of our time, impacting nearly every industry and shaping the future of work, automation, and decision-making. AI is everywhere, from social media algorithms and self-driving cars to fraud detection and voice assistants. According to Sharad Agarwal, CEO of Cyber Gear, “Automation and AI will replace repetitive

Due to overwhelming demand for its inaugural Arabian Gulf season, Celestyal has announced an additional ‘Desert Days’ sailing. This new voyage – departing from Dubai on March 3, 2025 – will add 10% more availability to the remaining season. The cruise, available to book from today, will sail onboard Celestyal Journey, which is currently undergoing