85% of Saudi residents agree the move towards a green economy is important for the future of the Kingdom. That’s according to research released from the Serco Institute, which highlights that the vast majority of people living in the country view the Kingdom’s green transition as ‘very’ important or important. The Institute’s research, conducted in conjunction

His Royal Highness Crown Prince Mohammed bin Salman bin Abdulaziz, Deputy Prime Minister, and Chairman of the Public Investment Fund (PIF) launched ARDARA to develop its flagship destination “AlWadi” in the Aseer region as its first destination, aiming to be a first of its kind urban lifestyle destination for local and international tourists. AlWadi has

AlUla has been named the Middle East’s Leading Cultural Tourism Project 2023 at the renowned World Travel Awards, solidifying its position as one of the most exciting destinations in the region. The World Travel Awards Middle East Gala Ceremony 2023 was hosted in Dubai on 15th October, with high-level executives from the Royal Commission for

The Board of Directors of NEOM, the sustainable regional development taking shape in northwest Saudi Arabia, today announced Leyja, its latest tourism destination, further strengthening and enriching the Kingdom’s ecotourism offering. Located in NEOM and steeped in history and mythology, Leyja starts from the Gulf of Aqaba coast and its alluring waters in the west,

 Dubai’s International Humanitarian City (IHC) announced that it has launched an urgent humanitarian airbridge operation to transport essential medical supplies and food assistance to Egypt and Lebanon. The operation is in preparation for and in response to the growing challenges brought about by the ongoing crisis in the region. The airbridge operation also comes in

Hia Hub, in partnership with Fashion Futures, the Saudi Fashion Commission’s annual event, is pleased to announce an exceptional lineup of regional and global fashion leaders, celebrities, artists and brands at the largest fashion and lifestyle conference in the region. From 3-7 November 2023 in Riyadh’s JAX District, headliners such as Fashion Icon and Supermodel

The construction of NEOM is now well underway, with significant development achieved since the last progress film was shared with the world in January 2023. Now, the second progress film reveals rapid advancements in the destination’s key regions, bolstered by large-scale investments and supported by market-leading partners, and talent from more than 90 countries. Major