Middle East Film & Comic Con (MEFCC), the region’s largest pop culture festival, has announced three new additions to its guest line-up of celebrities, voice actors and comic creators who will be making their way to Abu Dhabi next month. Olivier-nominated actor Taz Skylar is the latest name to join the all-star line-up at MEFCC,

stc group, the engine of digital transformation, announces a strategic partnership between its subsidiary, sirar by stc, and the Saudi Railway Company (SAR), the owner and operator of railway networks in Saudi Arabia. This collaboration is set to revolutionize the realm of Information Technology and technological innovation within the Kingdom’s critical infrastructure. This will facilitate

stc Group, an engine of digital transformation,  has been acknowledged as the most valuable telecom brand in the Middle East for the fourth year in a row and in the top 10 strongest telecom brands in the Middle East, according to a landmark report from BrandFinance. The group is also the strongest brand in Saudi

Saudi Arabia is on course to welcome an estimated 30 million overnight tourists this year, according to research conducted by Oxford Economics on behalf of ICAEW. Delegates from around the world are preparing to capitalise on this momentum and explore opportunities within the Kingdom’s thriving tourism sector at Arabian Travel Market (ATM) 2024, which will

Aramco retains status as most valuable Middle Eastern brand in global ranking, followed by ADNOC and stc Aramco’s brand value has witnessed a slight decrease to USD41.6 billion in 2024. While largely influenced by revenue changes, this decrease is also associated with a dip in perceived quality and reliability. That said, Aramco remains the most

The highly anticipated return of Richard Mille AlUla Desert Polo is just days away and as excitement ramps up ahead of this year’s fabulous third edition, AlUla Moments has confirmed that fans still have time to purchase the remaining tickets. The world’s first-ever modern polo tournament in a desert environment is back in AlUla from

Marriott International has signed an agreement with NEOM to bring Apartments by Marriott Bonvoy to Sindalah, the luxury island destination in the Red Sea off Saudi Arabia’s northwest coast. Apartments by Marriott Bonvoy will offer premium and luxury apartment-style accommodations to meet the increased demand from families and younger travelers, who now seek more space and homely