Nestlé Celebrates World Water Day In the Middle East With Awareness Activities, Updates on a Well in Jordan, And A Lebanese Groundwater Study

 Nestlé Middle East is celebrating World Water Day with updates on a new drinking well in Jordan, a study on the Lebanese Shouf Biosphere groundwater, and annual awareness activities across several countries in the region, conducted in support of the company’s core purpose of Enhancing Quality of Life and Contributing to a Healthier Future.

This year’s activities include school awareness outreaches aimed at enabling healthier and happier lives for individuals and families, done in collaboration with international NGO Project WET (Water Education for Teachers), which bring the total number of children educated about the importance of water, for healthy hydration and as a scarce resource, across the region over the past ten years to more than 70,000.   Events have been held for schoolchildren in Bahrain, Jordan, Lebanon, and the United Arab Emirates, helping Nestlé meet its regional commitments to “promote healthy hydration as part of a healthy lifestyle,” and to “further implement our healthy hydration awareness programs for teachers and kids providing a better understanding of the benefits of water as key to healthy hydration.”

“The United Nations estimates that by 2030 global demand for water will exceed supply by 40%, which is why it is more vital than ever for water stewardship initiatives to be undertaken in collaboration between the private sector, governments, and NGOs everywhere to protect water reserves and expand clean and fresh water access across communities,” said Lazaro Rivademar, Senior Vice President and Regional Business Head, Nestlé Waters Asia, Oceana & Africa. “We are working together with communities to Create Shared Value for everyone.”