National Media Council’s Board Of Directors Explores Prospects Of Developing Local Media Content And Implementing Takeaways From ‘Future Of Media’ Retreat

The National Media Council (NMC)’s Board of Directors underlined the importance of developing local media content production to achieve the National Agenda 2021 and the UAE Centennial 2071 Plan, at its meeting yesterday, chaired by His Excellency dr. Sultan bin Ahmed Al Jaber, Minister of State and NMC Chairman.

Present at the meeting were H.E. Noura Al Kaabi, Minister of Culture and Knowledge Development, Chairwoman of Abu Dhabi’s Media Zone Authority; H.E. Ahmed Abdul Rahman Al Jarman, Assistant Minister of Foreign Affairs and International Cooperation; H.E. Malek Al Malek, Group CEO of TECOM Group; Moza Al Hameli, Director of Institutional Development at the Ministry of Presidential Affairs; and H.E. Mansour Ibrahim Al Mansouri, Director General of NMC.

The Council explored experiences from other countries that have successfully developed their local content production capabilities, examining the various means of publishing and broadcasting. Council members stressed the importance of developing local content to promote the UAE media industry and preserve the national identity.

The council looked back onto its Future of Media retreat and the resulting Future Media Makers initiative, which seek to develop and promote the country’s media sector, as the NMC announced it would form a plan of action to transform the various ideas and suggestions into practical policies where all media stakeholders can contribute.