National Geographic Community Propels @NatGeo Instagram Account To Record-Breaking 100 Million Followers Worldwide

National Geographic’s global Instagram account, @NatGeo, has surpassed 100 million followers on the photo and video-sharing social platform. @NatGeo, whose creative control is largely in the hands of a number of National Geographic’s contributing photographers, shares the rare and incredible sights they encounter on a daily basis and has been delighting audiences with the work of these amazing photographers for years. The stunning images that come through the feed every day, paired with captions from the photographers’ words, bring an authenticity to the account that has proven to resonate with the community. This week’s milestone celebrates the special community between the tremendously talented photographers and the passionate fans who love their work, as well as National Geographic’s legacy of visual storytelling.

“Through Instagram and other social media channels, we are finding new ways to blaze trails in visual storytelling. We are extending the storytelling into local languages where our community across the region can find local stories told by local photographers on @NatgeoAbuDhabi for example,” said Sanjay Raina, General Manager and Senior Vice President, FOX Networks Group.

“Driven by our passionate fans across the world and the Middle East, we are showcasing our world through breathtaking images and videos that inspire people to care about the planet. We are proud that 100 million people around the world want National Geographic at their fingertips,” added Raina.

Lila King, Head of News Partnerships at Instagram, “National Geographic set the bar long ago for visual storytelling that brings the world closer together. On Instagram, they’ve brought that vision to a whole new generation, and a global community. We’re thrilled to congratulate them on achieving such a remarkable milestone.”