Louvre Hotels Group Expands MENA Portfolio With Brand Debuts And Hotel Openings

Louvre Hotels Group in the MENA Region (LHG), a leading hospitality management group, announces the expansion of its regional portfolio with several new openings slated by2026. These include the highly anticipated launch of Tulip Residences at The Village Muscatwhich will provide short and long stay hybrid options, the introduction of the Kyriad brand in Saudi Arabia with a cluster of 3 hotels in Madinah launching soon.

Doubling down on their presence in Oman, Louvre Hotels is introducing a clustered hotel and serviced residences product under the Golden Tulipand Tulip Residences brands in the mixed use leisure destination; The VillageMuscat. These hotels shall bring a fresh, modern take on upscale hospitality featuring 68 keys and 107 apartments.Both properties are part of a larger master plan development aimed at transforming the hospitality landscape in the city.

In Saudi Arabia, Louvre Hotels Group is debuting its conversion friendlyKyriad brand, with 2,000 keys lined up for launchacross the Kyriad Eco, Kyriad, and Kyriad Prestige labels. These properties will cater to a growing demand for high-quality budget tomidscale hospitality, offering versatile accommodations designed for both leisure and business travellers. The brand’s tiered offering allows greater flexibility in meeting the needs of evolving traveller profiles in the Kingdom.

Commenting on the group’s regional expansion at Arabian Travel Market 2025, Rami A. Moukarzel, Board Member of Louvre Hotels Group MENA says: “The introduction of Tulip Hotels & Residences in Oman and the Kyriad brand in Saudi Arabiamarks a pivotal moment in our regional growth strategy. These expansionsare not just about increasing key counts; they’re about delivering the right hospitality solutions for a rapidly transforming market. We are bringing to life brands that resonate with the evolving needs of modern travellers, creating meaningful hospitality experiences tailored to each segment, and designed with purpose, identity and innovationto ensure investors and guests have a sustainable offering.These openings are a testament to our commitment to shaping the future of affordable, modern hospitality productsacross the Middle East and North Africa.”

Meanwhile, the Royal Tulip Taqah Beach Resort on Oman’s southern coast will introduce a luxurybeachfront destination in the country, offering 100 keys and extensive dining, recreational and entertainment spaces.

With a portfolio that spans economy to upscale, Louvre Hotels Group is focused on expanding a diversified hospitality footprint. In addition to Kyriad and Tulip Hotels & Residences, the group’s regional development includes several key brands such as Campanile, Golden Tulip, and Royal Tulip, all tailored to meet varied guest expectations and market demands.

Currently operating 43 hotels with over 8,250 keys across the GCC, North Africa and beyond, the group aims to grow its presence to over 15,000 keys under operational by 2030. As part of its strategic expansion roadmap for the region, Louvre Hotels Group MENA will continue to collaborate closely with governmental bodies and private sector partners to deliver innovative, experience-led hospitality solutions tailored to each market.

For more information about Louvre Hotels Group MENA and its portfolio, please visit www.louvre-hotels.com.