Landmark Group Launches VIVA: THE FIRST FOOD DISCOUNTER In The UAE

Landmark Group has announced the launch of VIVA, the Middle East’s first food discounter.

Responding to the needs within the community, the 44-year old retailing group led by Renuka Jagtiani, Chairwoman & CEO, has once again seized the opportunity to deliver exceptional value to its customer, through the launch of the region’s first food discounter brand, VIVA.

With the launch of VIVA, Landmark Group would be pioneering the concept of food discount retail in the Middle East. The brand will offer a range of private label quality products for at least a 30 per cent cheaper shopping experience.

The VIVA brand promises “FRESHER, CHEAPER, BETTER shopping to its customers.”