Hyundai, RSG to drive eco-friendly mobility in Saudi Arabia luxury resorts

Hyundai Motor Group and Red Sea Global (RSG) have agreed to collaborate on deploying eco-friendly mobility solutions in RSG’s luxury resorts in Saudi Arabia while exploring opportunities to implement innovative future mobility solutions.

Hyundai and RSG signed a Memorandum of Understanding (MoU), with Dongkun Lee, Head of Future Growth Strategy Sub-Division under Global Strategy Office (GSO) at Hyundai Motor Group, and John Pagano, Group CEO of RSG, attending the ceremony at RSG Headquarters in Riyadh on March 24.

“This partnership signifies our shared commitment to a sustainable and innovative mobility future for humanity,” said Dongkun Lee. “We will accelerate the validations and explore more long-term goals to build a greener and smarter ecosystem in the region.”

“Hyundai Motor Company is a world leader in sustainable and luxury mobility. By working together and integrating its cutting-edge technology and eco-friendly mobility solutions into our destinations, we have the opportunity to continue setting new benchmarks in carbon-neutral operations while exceeding our guests’ expectations for style, comfort, and environmental responsibility,” said John Pagano, Group CEO of RSG.

Under the MoU, Hyundai and RSG will jointly explore potential opportunities in various fields. In the short term, both parties will focus on validating and deploying the Group’s eco-friendly mobility solutions, such as battery electric and hydrogen fuel cell vehicles. In the mid to long term, they will explore future mobility solutions, such as autonomous vehicles, Advanced Air Mobility (AAM) and maritime vessels.

Hyundai’s comprehensive eco-friendly business portfolio, ranging from individual mobility solutions to extensive charging infrastructure, provides a wide range of opportunities. Based on this, the partnership is expected to boost the kingdom’s Vision 2030 strategy to achieve a net-zero emission society by 2060, accelerating the country’s transition to a green economy.

Last year The Red Sea welcomed its first guests, and the Red Sea International Airport has been receiving a regular schedule of domestic flights since September 2023 – international flights are set to commence soon. Two of the destination’s hotels are open, with three more on track to open this year.

A second destination, Thuwal Private Retreat, will also open this year. AMAALA remains on track to welcome first guests in 2025, when the first resorts complete as part of Triple Bay phase one, along with Corallium and the iconic Yacht Club.