Golden Scent Launches The First Augmented Reality Feature For Beauty Lovers In The Middle East

Golden Scent, the leading Saudi Arabian E-commerce Beauty Platform, is the first in the Middle East to launch a one of a kind “Augmented Reality” feature on its Android & iPhone app. Branded as Virtual Try-On, the feature enables shoppers to try on makeup without the physical need to visit a retail store.

Golden Scent’s continuous efforts to enrich the customers’ shopping experience by making their journey easier and smarter, underlines the strength of the company’s objective by being the regional reference for customer satisfaction.

While similar innovations are being adopted across many industries, Golden Scent is taking the lead in the integration between technology and cosmetics while growing its wide catalogue of beauty products.

Users of the app can now rely on the smart feature to test makeup products from the comfort of their own homes before purchasing them from Golden Scent’s online store.

The initiative was inspired by Golden Scent’s strong belief in the importance of trying products before purchasing them. Since the beauty platform hosts a wide variety of products from a large assortment of brands, the feature offers the opportunity to experiment with hundreds of colours and products within seconds, unlike the extended shopping journey most customers face in retail stores.

In addition, it has been proven that sales have been increased on platforms that provide engaging interactions. While users spend more time on an app that utilizes the “Augmented Reality” feature.

“We are thrilled to introduce the Virtual Try-On feature within our Golden Scent app and we are confident that the beauty customer will enjoy, engage and appreciate a more immersive experience,” says Malik Al Shehab, Founder and CEO of Golden Scent.

About Golden Scent:

Golden Scent is a leading Saudi Arabia E-commerce Beauty Platform that offers international branded perfumes, cosmetics, skincare and hair products. Established in 2014 and was recognized regionally to deliver premium brands to all of Saudi Arabia, United Arab Emirates & Kuwait.

Golden Scent today is known for its exclusive offers, millions of followers, and the first platform to launch an “Augmented Reality” feature in the region. This unique app feature enables users to try on hundreds of products before buying them. Now the app has more than 3 million downloads, and provides daily easy & smart ways to order from anywhere, at anytime.