Emaar Hospitality Group Wins Microsoft Dynamics Digital Transformation Award For Its Digital Innovation Initiative

Emaar Hospitality Group, the hospitality and leisure business of Emaar Properties PJSC, has been honoured with the Microsoft Dynamics Digital Transformation Award in the hospitality category at a special awards ceremony that recognised the UAE’s most innovative organisations in the field of digital transformation.

The Microsoft Dynamics Digital Transformation Awards, held during Microsoft’s Digital Transformation Awareness Month, recognised those playing a leading role in driving successful digitisation initiatives that lead to better engagement of customers, empowered employees, optimised operations and reinvented products and services.

Judges assessed the achievements of several digital trend-setters that had used Microsoft solutions such as Dynamics 365, the Azure cloud, Office 365 and Power BI to propel their organisations to startling new performance heights. Under strong consideration was the extent to which each candidate had reinvented their business models through digitisation and how they had positively impacted their industry.

The nomination process was conducted through a Microsoft survey, which allowed customers the opportunity to describe an innovative project implemented using Microsoft technology solutions. Each project was scored on key performance indicators such as customer satisfaction, loyalty, employee productivity, operational efficiency and product or service transformation.