Emaar Hospitality Group Marks Industry-First Digital Transformation For Enhanced Guest Experiences With Three New Strategic Projects

Emaar Hospitality Group, the hospitality & leisure business of Emaar Properties PJSC, is bringing an industry-first digital transformation across all its assets that will set a new benchmark for the hospitality sector

In partnership with Accenture Strategy, Emaar Hospitality Group has unveiled three new projects for digitalization that will leverage the Internet of Things and Artificial Intelligence to enhance guest experience, promote organization-wide digital innovation and drive operational excellence.

Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said: “Over the past year, we have introduced a series of digital innovations focused on enhancing the guest experience. We are now taking the digital experience at our properties to the next level with a comprehensive roadmap that covers all touch points of the customer journey and sets new standards in the industry.