DP World UAE Region Leads Electronics Trade

Regional trade enabler DP World, UAE Region, continues to be the preferred destination for electronic goods entering or exiting the Middle East.

DP World UAE Region plays a central role in the growth of the sector across the country with consumer electronics one of five sectors that account for 76 per cent of the trade value generated by Jafza which amounted to USD 83.1 billion AED in 2017.

The regional trade enabler is also strengthening its supply chain by using innovative technologies to meet the need for on-demand logistics services created by increasing consumer consumption through online purchases.

As DP World’s flagships, Jebel Ali Port and Free Zone will be the focus for a major digitalisation project across the Group’s global network based on Oracle Cloud Applications (SaaS) in a move that could spur further digital technology adoption in the UAE.

DP World will include technologies in Artificial Intelligence, Machine Learning, Internet of Things (IoT) and Block Chain, to deliver smarter operations and create intelligent logistics to benefit customers and follow the Smart City initiative of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

DP World will be displaying its digital transformation supporting the diversification of its business in ports, industrial parks, free zones and logistics, at Gitex 2018, the region’s premier technology event started on 14 October.

Mohammed Al Muallem, CEO and Managing Director, DP World, UAE Region, said: “The UAE’s consumer electronics market is set to grow by 7.7 per cent to AED 14 billion this year. Combined with the online retailing boom and increasing consumer demand for faster delivery times, we are building a supply chain that can handle these changes.  With innovative solutions the way forward. We’re also equipping ourselves with an effective platform to drive efficiencies at our quays and yards and to grow new sectors”.

DP World Cargospeed based on Hyperloop technology will be on show alongside other innovations at the group’s exhibition stand at Gitex 2018. Applications in Big Data, the Internet of Things (IoT), Robotics and Artificial Intelligence (AI) at Jebel Ali Port and Free Zone will also be exhibited.

In previous years the company has exhibited other technologies such as a Command and Control Centre, a smart solution designed to enhance productivity and ensure zero risk in terminal operations and Eagle Eye, a real time system that captures and showcases the activities taking place at the container terminal.