Companies Across EMEA Lack Tools to Unlock Data Opportunity

Companies face a struggle to extract value from data, as systems come under pressure from growing demand, according to a new report from Aruba, a Hewlett Packard Enterprise company.

The report – which includes the results of a survey of over 170 IT decision makers and network engineers within Aruba’s ecosystem in EMEA– suggests that the majority are frustrated by shortcomings in data management. Asked about their biggest data challenges, 61% of respondents pointed to “not being in complete control of our company’s data”, 51% to “not being able to look at data holistically” and 52% to “not being able to translate data into actionable insights”.

Data to Decisions: ARulebook to Unlock the Power of your Data responds by identifying six key steps to help organizations make more of their data. Its main themes include:

Unrealized potential

Respondents recognize the potential of data to make their companies more efficient, innovative and customer-centric. They identified the ability to deliver better customer experiences (60%), drive efficiencies (38%), and drive product innovation (35%) as some of the biggest opportunities arising from better data management.

But they also highlighted shortcomings in existing systems and infrastructure that could limit those opportunities. When asked what they would like to be able to do with data that they currently cannot, respondents said their priorities were to enhance security (63%), conduct more real-time analysis (55%), make more decisions based on data (55%) and connect data better to core business functions (45%).

The need to upskill

The lack of relevant skills and knowledge within companies is another major concern. Over a third (36%) of those surveyed said “not having the skills in place to manage the explosion of data” was one of their biggest concerns. Meanwhile the biggest fear among respondents is that “our employees won’t align with data policies”, cited by 28%.

To improve their skills and knowledge base around data, the report recommends that organizations focus on upskilling existing employees with deep sector knowledge, hiring a Chief Data Officer with specific responsibility to organize and extract value from data, and creating data governance groups that include decision-makers from across all key business functions, ensuring their needs are reflected in data strategy and management.

“A lot of the most precious knowledge is already within a company,” says report contributor and tech philosopher Tom Chatfield. “Skilling up your employees so they can have conversations with computer scientists and use APIs is often much more valuable than asking a computer science PhD to quickly gain an understanding of a new sector.”

Security and compliance

As well as being at the top of IT respondents’ wish lists, data security is among their biggest fears for the future. Two of the top three concerns were security or compliance-related: 21% fear above all they will get hacked and 12% that their organization will be fined under GDPR.

The report makes several recommendations on enhancing security, including that organizations should classify data according to different levels of risk, put in place a contingency plan for when data breaches occur, and use scenario-based training to improve employee awareness of threats.

“Employees are the last mile of security,” says the futurist Andrew Grill, a report contributor. “You can have the best firewalls and the best VPN. But if someone pastes the password file onto their Gmail and it gets hacked, that it all goes out of the window.”

Morten Illum, VP EMEA at Aruba, concludes: “Every organization understands the opportunities data holds to drive innovation, hone product development and transform employee and customer experiences. As data and decisions move to the edge of networks, now more than ever, enterprises need to ensure their systems and processes are ready to cope. As this study argues, that means organizations need to upskill and train their people, put in place effective governance structures, and focus relentlessly on data security. The current global pandemic makes this ever more prevalent, as home working becomes the norm, yet consumer Wi-Fi lacks key security features at a time when cybersecurity attacks, targeting individuals, are rising.”