Chevrolet Celebrates 100 Years Of GM Africa & Middle East With Exclusive Offers

For 100 years, General Motors has helped shape the roads, skylines and stories of the Middle East, with Chevrolet at the heart of that journey – carrying the region from desert tracks to modern highways.

In the early days of the GCC, Chevrolet pickups became modern workhorses, taking on journeys that were once made by camel and helping move people, goods and livelihoods from city to city. As towns grew into cities, Chevrolet became a constant in everyday life, supporting families, enabling businesses and bringing communities closer together.

Today, as GM Africa & Middle East marks its centenary, Chevrolet has evolved into an aspirational brand – blending performance with purpose through a regional lineup that now spanscity runabouts and compact SUVs to full-size trucks and large family SUVs, as well as tech-forward and electrified vehicles – making “a Chevrolet for every purpose and purse” a lived reality for today’s Middle East drivers.

“When we talk about 100 years in the region, we’re really talking about generations of drivers,” said Rohan Fernandes, Managing Director, General Motors Africa & Middle East. “The same Chevrolet that once took someone to their first job might later become the car their children learn to drive in. And as lives evolved, so did the cars – families upgraded, expanded into new models and found a Chevy for every new chapter. That’s the story behind this centenary: a century of trust. With this campaign, we want to honor that trust and give people a meaningful reason to start their next journey in a Chevrolet built for the way they live today.”

To mark this milestone, Chevrolet is launching a centennial retail campaign across the GCC, pairing the brand’s heritage with tangible, everyday value through a suite of limited-time offers tailored to local customer needs.

Centenary offers at a glance

UAE | Customers can buy now and pay at the end of the year, with 0% interest for 3 years on eligible models, giving them the flexibility to secure their Chevrolet today while spreading payments comfortably over time.

KSA- Aljomaih Automotive Company | Step into a Tahoe, Silverado and Traverse and enjoy exceptional value, with cashback from SAR 19,000 up to SAR 30,000 for cash buyers, 5 years of service or 100,000 km (whichever comes first), a 5-year unlimited-kilometre warranty, plus roadside assistance and complimentary OnStar Connected services, delivering long-term peace of mind on some of Chevrolet’s most popular nameplates.

KSA – Al-Tawkilat Universal Motors | You can benefit from cashback up to SAR 10,000 on Groove and Captiva PHEV, an EMI of SAR 655 with 0% downpayment and 0% processing fee on Captiva, and SAR 30,000 cashback on Tahoe, making it easier to step into a new Chevrolet or move up into a full-size SUV.

Qatar | Attractive starting prices on a range of Chevrolet vehicles – including Cruze, Groove, Captiva, Captiva PHEV, Traverse, Tahoe and Silverado – with free registration and 5-year / 150,000 km warranty on selected nameplates, giving customers strong value whether they’re shopping compact, crossover or full-size SUV and pickup.

Kuwait | Customers in Kuwait can enjoy flexibility with attractive starting prices across Cruze, Groove, Captiva, Spark EUV, Traverse, Tahoe and Silverado, an EMI of KD 133 with 0% down payment on Captiva PHEV, plus cashback offers of up to KD 1,500 and KD 100 petrol cards on selected nameplates.

The retail campaign is scheduled to run for one month or while stocks last, at participating Chevrolet dealers across the markets.Prices, specifications, eligibility criteria and financing terms vary by market, model, dealer and banking partner.

Customers are encouraged to contact their nearest Chevrolet dealer or visit www.chevroletarabia.com for full details and terms and conditions.