Careem Partners With Lifebuoy To Support Its Pledge Of Increased Safety And Security For Captains And Customers

Careem announced its partnership with Lifebuoy, a brand under Unilever, as a part of its continued efforts to provide safe and secure methods of transportation for its customers and Captains by equipping Careem cars with sanitizing materials.

The initiative led by Careem & Unilever International, an arm of Unilever, was established due to their commitment to protect and further instill confidence for the passengers of Careem with the sanitization solutions by Lifebuoy.

• A 500 ml Lifebuoy sanitizer is placed in every Careem car for use by passengers and Captains
• After every drop-off, the Careem car is sanitized using Lifebuoy wipes to ensure seats, door handles, and armrests are completely clean
• Lifebuoy has supplied Careem with hand sanitizers and disinfectant wipes which have been distributed to Careem Captains

Sandeep Kohli, VP BPC ARABIA said, “Lifebuoy’s mission is to keep people one step ahead of infections by promoting healthy hand hygiene habits. Our response to the COVID-19 pandemic has been no different and through our public service campaigns we have reached millions to create awareness of handwashing with soap as a key measure to stay protected.”

“Our ambition with Lifebuoy is to serve and protect consumers and their hygiene wherever they are, which is why our partnership with Careem is the right step in this journey. It will help

Commenting on the partnership, General Manager at Careem UAE, Gheed El Makkaoui said, “As movement restrictions ease up and the UAE welcomes back mobility, the partnership between Careem and Lifebuoy continues upon our commitment at Careem to assure that the best in class safety measures are put in place to give peace of mind and a safe ride to our customers. Alongside Lifebuoy’s 120-year-old heritage and commitment to promoting hand hygiene and keep people one step ahead of infections by reinforcing brand credentials, it solidifies both brands’ promise and focus of always ensuring on-the-go safety, both through our fleet and protection via formats like hand sanitizers and wipes.”
Lifebuoy extend this mission and ensure people have access to trusted protection with Lifebuoy as they step out of their homes with Careem,” Kohli said.

Since the start of the global pandemic, Careem has successfully implemented safety measures to ensure all Careem services are operating at the highest sanitary levels, including equipping all Careem rides with plastic separators and providing Captains with masks, sanitizers and gloves.