Canon Middle East Supports ‘World Arabic Language Day’ 2017 With A Series Of Initiatives

Canon Middle East (CME), a leader in imaging solutions, commemorated the United Nation’s (UN) World Arabic Language Day in 2017 through a series of activities that support and celebrate the Arabic language across the region. These initiatives included sponsoring the Mohammed Bin Rashid Al Maktoum Knowledge Foundation (MBRF) ‘Bil Arabi’ initiative in its fifth edition as well as launching a region-wide social media campaign to emphasise the importance of promoting Arabic in the digital age.

Held annually on the 18^th December since 1973, UN Arabic Language Day aims to celebrate multilingualism, cultural diversity and the equal use of all six of its official working languages. By extension, ‘Bil Arabi’ also seeks to engage all members of society in the UAE and around the world, to bridge cultural differences and gain a deeper understanding of the Arabic language as well as promote its history and significance among native Arabic speakers.

Mai Youssef, Corporate Communications & Marketing Services Director, Middle East & Africa- ‎Canon Middle East said, “The Arabic language is very rich, complex and is engulfed with immense history. It is for this reason, that we all should play a role in preserving it for generations to come. Encapsulating the vision of our great leaders, the ‘Bil Arabi’ initiative is designed to cement the role and status of the Arabic language amongst the community and encourage future generations to be proud of their heritage. At Canon, we will continue to partner and support the government’s vision for this worthy cause, which is also a true reflection of our corporate philosophy of Kyosei, meaning living and working together for the common good.”