Cadillac Continues Its Support Of The Arts At Gulf Photo Week 2018

At the region’s leading international photography exhibition, Gulf Photo Week 2018, official presenting partner Cadillac Middle East is continuing to champion talented and inspirational individuals contributing to the Middle East and global art scene.

The brand’s partnership with the organizers of Gulf Photo Week 2018, Gulf Photo Plus (GPP), has provided Cadillac a platform to showcase a series of images co-created with New York-based photographer and filmmaker, Khalik. Portraits of Arabs on show at the exhibition are the next step in Cadillac’s Arabs of New York campaign which aims to showcase the input of the Arab diaspora in the city that never sleeps.

Commenting on the campaign, Nadim Ghrayeb, Head of Marketing, Cadillac Middle East said: “At Cadillac, we consistently strive to shine a spotlight on innovators and trailblazers in their respective fields.  Arabs of New York is our opportunity to connect with passionate personalities originating from the Middle East.”

Arabs of New York, part of Cadillac’s Dare Greatly initiative, was launched in 2017 in the Middle East and gave the brand an occasion to celebrate its legacy with legendary pop-artist Andy Warhol and to collaborate with The Andy Warhol Museum to bring key pieces idealizing the American dream in Cadillac as an iconic American brand. The very first time the pieces had toured in the region, Cadillac utilized the opportunity to share the artwork with Middle East fans and highlight their involvement in the world of art to a new audience.