Azizi Developments Successfully Completes Adjustments To The ‘New Normal’

Azizi Developments, a leading private developer in the UAE, has successfully finalised its corporate structure and organisational changes in response to the current global situation, with it now being a leaner and more efficient organisation, capable of catering to its stakeholders’ aspirations to an even greater extent.

As part of Azizi adapting to the implications of the global outbreak of COVID-19, the new property investor needs and wants that have emerged from it, and the latest real estate trends that have manifested, the developer has enhanced its entire corporate structure with the addition of new management roles across various departments, over 120 new hires, new team formations to unlockadditional markets, a more pronounced focus on brokerage partner happiness, the continuity of paying full salaries and more.

Mr Farhad Azizi, CEO of Azizi Developments, commented: “The world has suffered from this unprecedented pandemic – one that has resulted in economic downturn and financial hardship across most organisations and industries. One that has threatened public health and that has changed the way we live. But these trying times have also taught us the value of innovation, an appreciation for the humbler pleasures in life, and have instilled in us an appetite for growth and betterment.”

“The UAE, which we are proud to call our home, has once again shown its true merits and continues to lead the world, especially now, with it being at the very forefront of producing the much-needed vaccine.We are delighted to see change on the horizon, with the release of the vaccine being imminent and economies resurging. We, as a company, are witnessing this revival first-hand – business processes are accelerating again, collections are starting to become more fluid, and sales are on the rise”, he added.

“In our continuous pursuit of becoming the most customer-centric, transparent and efficient real estate development organisation, we are moving forward with great confidence. Our team has been working diligently to create a roadmap for the firm to guide us on our path of building a sustainable, successful business that provides promising opportunities to our customers, partners and stakeholders. We are now in an outstandingly healthy shape, with a more focused and agile team, construction progressing rapidly, several thousand units to be delivered by year’s end and operations being more strategic and streamlined than ever before”, Mr Farhad Azizi explains.

Azizi Developments has formed new senior leadership roles for which it has recruited highly knowledgeable and experienced individuals across its Customer Service, Sales, Engineering and Procurement departments, while also having increased its headcount by over 120 new joiners since March 2020. New positions in the realm of engineering and procurement are purposed to enhance quality assurance and cost effectiveness in construction, as well as augment designs to meet new housing demands that have emerged. “As property investors are now realising the importance of their home’s comfort and convenience, with it having been their mosque, office, school, restaurant, cinema and much more in recent times, new trends, such as an emphasis on a dedicated working space and a comprehensive array of amenities, are emerging”, says Mohamed Ragheb Hussein, Executive Director – Engineering Division at Azizi.

Moreover, new hires in its Customer Service and Sales departments will help the developer reduce its response and turnaround times, while also allowing it to explore further innovative ways of selling and ensuring customer happiness post-sales.

The developer has also established new teams across several departments, such as one that is dedicated to catering to the Chinese market, as well as one for Israeli investors. These teams focus on establishing mutually beneficial relationships with brokerage partners in their respective countries, running marketing campaigns, and serving as the dedicated points of contact for sales and customer care matters for these investors.