Alshaya Group And Ulta Beauty Partner To Bring Beauty Retailer To The Middle East

Leading international retail franchise operator Alshaya Group and the largest U.S. specialty beauty retailer, Ulta Beauty, announced today a franchise partnership to bring Ulta Beauty stores to the Middle East for the first time.

John Hadden, CEO, Alshaya Group said: “We are incredibly proud to partner with Ulta Beauty to bring this long-awaited brand to the Middle East targeting late 2025. We know that our customers are excited to visit the region’s first Ulta Beauty stores, and we look forward to partnering with one of the most loved beauty retailers.”

Ulta Beauty has more than 1400 stores across the U.S., and last year announced a joint venture to expand into Mexico as its first international market. This partnership with Alshaya Group sees the brand further expand into the Middle East.

Kristin Wolf, Senior Vice President of Enterprise Strategy and New Growth at Ulta Beauty added, “Our partnership with Alshaya marks an exciting opportunity to expand Ulta Beauty’s differentiated business model to a new market, as part of our overall growth strategy. We know the power of beauty is universal, and we look forward to reaching a new community of beauty enthusiasts in the Middle East.”