ADNEC Launches First Online Interactive Chatbot Platform For MICE Venues In MENA Region

Abu Dhabi National Exhibitions Company (ADNEC) announced on Wednesday the launch of an online chatbot platform ‘Jawab,’ which has been designed and developed to effectively respond directly and automatically to enquiries from exhibitors, organisers and visitors on all event-related aspects, including the diverse range of services provided by ADNEC.

With this launch, ADNEC becomes the first venue within the exhibitions and conferences sector in the MENA region to launch a customer interactive machine learning chatbot, and among the top companies globally to adopt this new technology, which contributes to facilitating and accelerating the process of providing information to public and private sector customers.

ADNEC will launch the trial stage of ‘Jawab’ during the Middle East Games Con 2018 which will run from 25th to 27th October 2018 at the Abu Dhabi National Exhibition Centre, aimed at testing and developing the program on the company’s website, www.adnec.ae. The services will initially be tested in English and eventually include Arabic, to facilitate continuous communication with the company’s customers in a timely manner throughout the year.

Humaid Matar Al Dhaheri, Group CEO of ADNEC said: “It is our constant endeavor to integrate the latest technological advancements seamlessly into our products and service offerings, as part of our mission to foster a culture of innovation and excellence, which effectively contributes to enhancing our competitiveness and capabilities to emphasise Abu Dhabi’s position as the regional capital for business tourism.”

He added, “In line with our commitment to innovation, we launched ‘Jawab,’ a chatbot platform based on Artificial Intelligence, aimed at enhancing customer experience and providing them with accurate and timely information about our centres, services and the events that we organize or host, which falls in line with the UAE’s policy to enhance the field of science, technology and innovation.”

‘Jawab’ operates through three platforms, ADNEC website, Al Ain Convention Centre (AACC) website, and soon Facebook Messenger application, offering features such as voice command and textual communication. The interactive chatbot is among the smart applications that are capable of learning with time, by analysing customer queries and updating future information.