Canon’s New Business Proposition Takes Centre Stage At GITEX Technology Week 2017

Canon Middle East, a leader in imaging solutions, participated at the 37^th GITEX Technology Week showcasing business solutions and applications that cater to the direct needs of companies and organisations; underlining Canon’s position as a ‘Partner of Choice’ for customers. The new ‘Explore, Inspire, Improve’business value proposition aims to fully support businesses across all industries in the region to increase productivity, efficiency and ensure sustainable development in the long-term.

The technological evolution of Canon products and services for businesses allows for streamlining of processes and achieving growth through business wide digital transformation. Canon is exploring the changing world of business and data, and is helping customers address their challenges, improve their business and differentiate. As a result, Canon’s new value proposition was developed in response to rapid market change and the rise of digitised working.