Wyndham Hotels & Resorts Accelerates Expansion Across EMEA, Amid Demand For New Destinations And International Travel

As international travel continues to perform strongly across Europe, the Middle East, Eurasia and Africa (EMEA), Wyndham Hotels & Resorts is accelerating strategic expansion across the region, responding to growing demand for unique experiences and emerging destinations.

In 2025, the world’s largest hotel franchising company, with approximately 8,300 hotels globally, delivered robust growth across EMEA.During the year, Wyndhamdelivered record growth in the region with173 newsignings and opened 126 hotels, andmore than11,500 rooms—spanning economy through luxury.Following these additions, Wyndham now operates more than 770 hotels across EMEA, with approximately 100,200 rooms, reinforcing the region’s role as a key engine of sustainable growth.

Supported by stronginbound travel and the continued allure of Europe’s most iconic markets. Countries including Greece, Italy and Spain remained highly sought-after among international travellers in 2025, while resilient domestic travel in high-growth markets such as India, Türkiye and the Middle East further accelerated momentum. At the same time, rising interest in resort locations, secondary cities and under-explored destinations created new opportunities for branded hotel development across both established and emerging markets and innovation in segments like Branded Residences.

This performance contributed to Wyndham’s global development pipeline reaching259,000rooms, representing 3% year-over-year pipeline growth, while EMEA delivered RevPAR growth of 6% in 2025. With international travel expected to remain resilient into 2026, the Companyis well positioned to continue expanding across established tourism hubs and emerging travel corridors alike.