Etihad Guest Launches World-First Seamless Miles Redemption Proposition Via New Mobile App

Etihad Guest, the award-winning loyalty programme of Etihad Airways, is the world’s first airline frequent flyer programme to launch an innovative new mobile application which allows UAE-based members to spend their miles seamlessly at selected malls in Abu Dhabi and Al Ain. Matched with a sleek user interface, the app makes it easier for customers to access benefits, track rewards and find personalised offers.

While Abu Dhabi residents are currently encouraged not to leave their homes due to the ongoing situation with the coronavirus pandemic, as restrictions are eased, Etihad Guest members who link their Visa card credentials to the Etihad Guest app can automatically earn and spend miles using ‘Miles on the Go’ technology in all stores in Yas Mall, World Trade Center Abu Dhabi Mall (WTC) and Al Jimi Mall when they next use that card.

Up to five Visa cards can be added at once. UAE based Members who link their Visa card will earn one Etihad Guest Mile and one Tier Mile for every AED 3 spent plus additional mall benefits will be added in the near future.

Robin Kamark, Chief Commercial Officer, Etihad Aviation Group, said: “Our members told us they wanted to hear from us while on the go and have more ways to use and earn miles. At a time when travel is restricted, Tier Miles, usually only earned by flying or spending on an ADCB or FAB co-branded Visa credit card, will now be rewarded to members for everyday spends, helping them move up to the next level in the Etihad Guest programme.”

UAE residents wishing to turn even more of their purchases into rewards can also sign-up for a co-branded Visa credit card through the new app.

Globally, Visa cardholders are able to redeem dedicated discounts through the app and future enhancements will also allow members to earn and burn miles internationally on everyday shopping, dining and recreational activities.

The app allows members to check their Etihad Guest Miles balance and Tier Status instantly, as well as with their transaction history and the rewards earned with their Etihad Guest credit cards. Members can search for Etihad Airways flights, upgrades or even hotel bookings and holiday packages. They can also browse Etihad’s Reward Shop which showcases a range of over 3,000 leading brands in electronics, fashion and gifts, all of which can be purchased on the go or saved to the favourites list.

“Seamless technology will allow members to login to the easy-to-use app using facial recognition or the fingerprint scanner, providing instant and secure access to rewards. A self-learning chatbot will additionally provide 24-hour support. We have also made it easier for Guests to access any of our global Lounges by providing a virtual membership card,” added Kamark.

Developed for both Android and iOS users, Etihad Guest services and benefits are available via the Apple App Store or Google Play.

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