Times Network Launches TIMES NOW WORLD And Mirror NOW In The Middle East

The network further strengthens its foothold in the UAE catering to the content preferences of Indian and South Asian communities

In partnership with du, TIMES NOW WORLD and Mirror NOW marks its Middle East debut following the success of the network’s existing offerings in the region – TIMES NOW, ET NOW and Zoom

Expanding its footprint in international markets, broadcast network, Times Network has announced the launch of TIMES NOW WORLD and Mirror NOW in the Middle East on du TV, an digital entertainment offering delivered by leading UAE-based telecom operator du, from Emirates Integrated Telecommunications Company (EITC).

“Our alliance with du, the foremost telecom leader in the Middle East, to launch TIMES NOW WORLD and Mirror NOW is both exciting and enriching. We have successfully secured a premium position in the market with our existing content offerings and I am confident that our latest additions will provide a complete bouquet of news and entertainment to the discerning taste of the Indian diaspora”, Jagdish Mulchandani, COO and executive president, Times Network, said.

With a presence in over 100 countries, the network further strengthens its foothold in the UAE catering to the content preferences of Indian and South Asian communities.

“At du, we place premium emphasis on ensuring that our Home solutions customers have access to world-class entertainment and content that enriches their lifestyle needs. With the arrival of even more compelling content options, we are thrilled to be delivering customers more of what they want through the continual evolution of our carefully curated content portfolio”, Fahad Al Hassawi, deputy CEO, telco services, EITC, said.

With this foray into the Middle East, TIMES NOW WORLD and Mirror NOW have further enhanced the footprint of the network’s existing offering in the region with TIMES NOW, ET NOW and Zoom.

-It should be noted that ETBrandEquity.com, is part of Times Internet which is a subsidiary of Bennett Coleman and Company Ltd. (BCCL). BCCL also owns Times Network which runs a slew of channels TimesNow, ETNow, MirrorNow among others.