30 Arab Designers Confirmed To Join Shein X Program With UAE Designer Lina Mane Taking On The Further Challenge To Compete In Shein X 100K Challenge
Global leading online fashion retailer SHEIN expanded its successful Designer Incubator Programme in January 2021 with the launch of SHEIN X, an innovative programme that supports young, diverse creatives and designers. Participants are taken through the whole process from the inception phase to sampling, production, and distribution via the SHEIN website, which has a global reach of over 100 million customers.
The first round of SHEINX provided seven emerging fashion designers and illustrators with the opportunity to partner with SHEIN, and take their designs and brands to new and unexpected heights. After an overwhelming response from customers, while achieving much greater than expected sales for the collections, SHEIN is now continuing the program indefinitely. Starting this June, the programme will accept up to 50 designers every month.
The success of SHEIN X series womenswear garnered a new success rate of 90.63% sell through, higher than the same period of new mainline women’s collection at 34.5%. sell through = 164% increase for SHEIN. SHEIN X sales in dollar amount came in 407% higher than mainline women’s new products over the same time period. The response from applicants has reached 6,000 and growing making the program highly desirable for young talent.
More than 30 Arab designers have joined the SHEIN X program, with Saudi designer Arwa Al Rashed launching an exclusive collection, SHEIN X R07, on 14th June. Arwa is an arts and design professional with a Bachelor’s Degree in Graphic Design & Digital Media. At the beginning of lockdown last year, she started to express herself through digital art, “It was a soul discovery and a journey. Be brave and express yourself, you are what you wear!” she said.
In celebration of the SHEIN X program and the newly discovered designers, SHEIN is offering designers the chance to compete in its first-ever SHEIN X 100K Challenge, with the theme “Be Bold, Be You”. Through the challenge, designers will compete for a chance to be featured in SHEIN’S Fall/Winter 2021 fashion showcase and win $100,000.
UAE designer, Lina Mane has entered the SHEIN X 100K$ Challenge, with her brand L’Mane. Lina, is a mother to two children, a wife, and a full-time entrepreneur as well as being the force behind one of the UAE’s most successful fashion brands. The label was established in 2015, continuously evolving to the market needs through her diverse design experience that she brings from fashion capitals Mumbai and Milan.
