Middle Eastern Brands Outpace Global Brand Value Growth Rate
All nine Middle Eastern brands in the world’s top 500 are growing in brand value, according to a new report from Brand Finance, the world’s leading brand valuation consultancy. Aramco remains the region’s most valuable brand at USD41.7 billion, though its growth has been the smallest among Middle Eastern brands, signalling a narrowing gap. ADNOC, the Middle East’s second