A new report by Weber Shandwick MENAT offers a nuanced understanding of the region’s dynamic influencer marketing landscape by elevating topics on the minds of MENA’s influencers and providing insights for brands to build stronger partnerships. InfluAnswer Arabia 2024 also offers perspectives on how influencers view the region, technology, sustainability, their business, and their position
Bad Boys: Ride or Die has recorded the highest grossing opening weekend for a movie in 2024 at the Middle East box office.The action-comedy movie earned $9.5m in box office revenue across the region, setting a new record for the Bad Boys franchise, which consists of four installments. Its successful debut follows two premiere stops
evision, the media and entertainment arm of e&, has entered a strategic partnership with Sony Pictures Television. This exciting collaboration will bring a wealth of captivating content to subscribers of evision’s subscription video on demand (SVOD) platforms – STARZPLAY, eLife and Switch TV – throughout the Middle East and North Africa (MENA) region. With this
Wego, the number 1 travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), has announced its partnership with Akasa Air, India’s fastest-growing and most dependable airline. The partnership will allow Wego users to book flights on Akasa Air directly through its platform. Through this collaboration, Wego users will
Qatar Airways and the United Nations Office for the Coordination of Humanitarian Affairs (OCHA) signed a Memorandum of Understanding (MoU) following a High-level Strategic Dialogue between the State of Qatar and the United Nations. Qatar Airways is committed to working with OCHA through joint advocacy, fundraising, cargo services, and more, in a unified programme to
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