To strengthen the positioning of Tiffany & Co’s Lock collection in Saudi Arabia, the brand partnered with the Kingdom’s most used platform to activate a full funnel Snapchat takeover, utilizing the First Story, First Lens and First Commercial features, reaching over 9.5 million Snapchatters within 24 hours. In the summer of 2022, the LVMH Group
The World Economic Forum has signed an agreement with the Saudi Space Agency to establish a Centre for the Fourth Industrial Revolution (C4IR) focused on space. The Centre for Space Futures, set to open in autumn 2024, will be hosted by the Saudi Space Agency. It aims to facilitate public-private discussions on space collaboration, incorporating
Aramco maintains its status as the Middle East’s most valuable brand, despite an 8% drop in brand value to USD41.6 billion, according to a new report from Brand Finance, the world’s leading brand valuation consultancy. This decrease is primarily revenue-driven, due to a fall in crude oil prices and lower volumes sold, however, Aramco’s falling brand
People must be at the heart of inclusive growth and developing human capital must be the focus for investment. That was the key message of the opening sessions of the World Economic Forum’s Special Meeting on Global Collaboration, Growth and Energy for Development. “Inclusive growth is not just a lofty ideal, it is a categorical
Here are some effective SEO “hacks” that can help improve your website’s search engine visibility: Keyword Research: Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords with high search volumes and low competition. Optimize On-Page SEO: Ensure your title tags, meta descriptions, headings, and content include relevant keywords and are optimized for
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