Yardstick Marketing With IPRN Releases A Global Survey On The Ever-Changing Landscape And Values Of Communication
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Yardstick Marketing, an integrated consultancy that delivers accountable, effective and thought-provoking strategies in all aspects of media releases a global study on how PR agencies worldwide are shaping their future in a digital world. As PR is evolving into a digital only world, 58% of PR agencies believe classic Public Relations is changing as digitalisation