Month: June 2018

Skype Dominates Apps And Social Platforms Industry While Facebook Ranks As The Most Intimate Brand Among Millennials In The UAE, According To MBLM’s 2018 Brand Intimacy Study

For the second year in a row, the Apps and Social Platforms industry struggled to create intimate bonds according to MBLM’s UAE Brand Intimacy 2018 Report, the largest study of brands based on emotions. Brand Intimacy is defined as a new paradigm in marketing, which leverages the emotional bonds between a person and a brand.

Marriott International Enhances Online Customer Journey Of Arab Travelers

Marriott International, the world’s leading hotel company, has today announced the relaunch of its Arabic website to enhance the online customer journey of the Arab traveler. With nearly 400 million Arabic speakers in 22 countries, the company is now providing an end-to-end solution for a seamless Arabic booking experience. The relaunch follows the recent announcement

PepsiCo And Emirates Foundation Distribute Essential Items To Needy Families

One thousand boxes of food and clothing were donated to those in need in Dubai, by PepsiCo, the global food and beverage company, and Emirates Foundation, a national organization set up by the Abu Dhabi Government to facilitate public-private funded initiatives for the empowerment of youth across the UAE. The donation contributes to Emirates Foundation’s

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